BLUEWATER
LANDMARK PROJECT
Hailed by some art critics as the ‘Angel of the South’, the Ebbsfleet Landmark Project selected us to build a display for their media launch, as well as another display within Bluewater estimated to attract half a million people.
The aim of the display was to showcase the final five sculptors who had come up with creative and imaginative ideas for the Landmark Project. Each sculptor was given equal status to allow the judges to review their ideas and presentations in a completely unbiased way. Each sculpture was supported by development drawings that were displayed on adjoining structures.
After the initial launch which received extensive media coverage, the display was moved to the Bluewater shopping centre which is about two miles from the location of the sculpture. For this site we manufactured a pentagonal display with a central area which was known as ‘Have your say’ where members of the public were allowed to pass comment on each of the five designs. The interesting aspect of this process is that while the art critics were largely in favour of one particular design, members of the public came out with strong support for an alternative proposal.
project facts
- A rival to the Angel of the North, at 63m high
- Exhibition built inside Bluewater complex, anticipating that 500,000 people will have their say
- Handling work by five prestigious sculptors
- High-profile press and TV coverage
- Duration of event: three months
related links
- More info and video at the BBC website view
- Visit the Bluewater.co.uk website view
- Visit the landsecurities.com website view
contact us
+44 (0) 1628 770 099
info@futurevents.com